Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address.
NutriCo, a joint venture between Unibrands and ICI in Pakistan, and the parentcompany for the Morinaga brand, has appointed Lowe & Rauf to handle its creative and digital duties following a competitivemulti-agency pitch.
WARC, World Advertising Research Center (formerly Market Research Abstracts), recently published a report that highlights 10 media trends that are expected to grow in 2015 and will help define the industry’s landscape.