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NutriCo, a joint venture between Unibrands and ICI in Pakistan, and the parentcompany for the Morinaga brand, has appointed Lowe & Rauf to handle its creative and digital duties following a competitivemulti-agency pitch.
The Morinaga brand has been present in the Pakistani market for over 35 years and ICI’s equity investment aims at capturing a bigger slice of the lucrative infant and adult nutrition business.
AtifSiddiqui, General Manager Marketing & Sales, NutriCo PakistanLowe & Rauf carries a rich heritage and years of experience across different categories from international to local brands. Since it also has a full-fledged Digital wing, Lowe and Rauf was a definite choice!
‘Having NutriCo and Morinaga on board is quite a feather in our cap; it is a strong and valuable brand and we look forward to continuing to share in its heritage and grow its consumer base.’ – Naved Qureshi, Director Account Management, Lowe & Rauf.
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