11 Articles

11 Articles

2023

The gloves are off and the octopus has evolved! Say hello to MullenLowe’s brand new global identity and refreshed positioning.

Announcements

2021

We’re delighted to share MullenLowe Rauf has received 10 awards at the recent Effie Pakistan, including four Gold, one Silver and five Bronze.

Awards

2018

Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address.

Work

2017

Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year’s brand campaigns and promotions.

Work

2015

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets.

Announcements

Three awards won at the Pakistan Advertisers’ Society’s Annual ceremony.

Awards

Michael Leander is an accomplished international digital marketing speaker who has downloaded his expertise to audiences in nearly 40 countries.

Initiatives

Lowe & Rauf said goodbye to its GM Lahore: Anwar Kabir.

People

NutriCo, a joint venture between Unibrands and ICI in Pakistan, and the parentcompany for the Morinaga brand, has appointed Lowe & Rauf to handle its creative and digital duties following a competitivemulti-agency pitch.

New Business

Find Valentine’s Day memes too cheesy? Cliché? Never fear the Lowe Love Bot is here!

Initiatives

WARC, World Advertising Research Center (formerly Market Research Abstracts), recently published a report that highlights 10 media trends that are expected to grow in 2015 and will help define the industry’s landscape.

Voices