The taboo surrounding menstruation has silenced and caused women to question their integrity and purity. However, there is no correlation between the two.
For many generations, myths about women and their “time of the month” have been passed down. Unfortunately, because of the lack of education and the weight of this taboo has caused confusion and shame among women. The 'Sincere' campaign breaks all the myths and stereotypes by breaking down uncomfortable barriers by normalising the topic of menstruation.
It’s bringing more awareness to a topic that should not stay 'hidden' and has led women to understand their bodies better, challenge the myths and not let this normal process hold them back.