The first campaign released by Lowe & Rauf for OLX in Pakistan, and designed to encourage people to get rid of their old things by posting on OLX , focuses on the idea that only when you get rid of the old you can bring in the new or as we say locally: “purana jaye ga to naya aye ga!”

A bored and grumpy young man is inspired to get rid of his tired old gaming station on OLX, in order to upgrade to a new one, when his mother triggers his thought by using his favourite but well-worn old t-shirt as a duster, proclaiming that getting rid of the old means bringing in the new!