Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year’s brand campaigns and promotions.
In honor of Pakistan’s 70th independence day, we take a look at some of the brand campaigns and promotions celebrating the only country to have been created in the name of Islam.
Wall’s Pakistan: Using the ingredients from a National Day recipe to tell the story of how teamwork, patience, and hard work created a nation from nothing, this light-hearted ad from Wall’s is both eye candy and heartwarming. The advert was directed by Imran Taighoon Shah of Pixel Perfect Films while the agency was MullenLowe Rauf, with the account led by Muhammad Saeed Durrani, Nabil Nasir, and Mahreen Pasha. At the time of campaign conceptualization, the brand was led by Asad Malik, assisted by Azka Waqar and Khaula Hafeez.
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