The protagonist of Fair & Lovely’s most recent campaign is inspired by the brand’s promise of confidence, to seek out her dreams and spend the requisite 3-years working towards being able to stand on an equal footing with her partner, before she takes the inevitable and ultimate leap of faith: marriage!

Inspiring women to challenge themselves and  become something/someone in their own right before they settle down: because why should a woman not have a great job? Her own house or be well-settled before getting married?

Easier said than done though…hence, bringing to you the Fair & Lovely Foundation, a platform that helps you activate your dreams: academic, entrepreneurial or vocational; through providing academic training, career opportunities and business capital…so just call and get on the path to being ‘equal-equal’!