News

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CAMPAIGNS FOR PAKISTAN’S INDEPENDENCE DAY 2017

Teamwork, diversity, inclusion, hard work and perhaps inevitably, cricket, feature in our look at some of this year’s brand campaigns and promotions. In honor of Pakistan’s 70th independence day, we take a look at some of the brand campaigns and promotions celebrating the only country to have been created in the name of Islam. Wall’s…

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#MLGSHAKERMAKER

This year, shake up your Season’s Greetings with the MLGshakermaker! MAKE IT! Create and personalise your own virtual shaker with your favourite scene and loads of fun extras SEND IT! Send to as an e-card or share on social media with your own unique message SHAKE IT! Shake to animate the scene and unveil the…

MullenLowe Group
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Announcing The New MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

PAS Awards
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Well- deserved wins for teams Lowe &Golin at PAS Awards 2015!

Awards night held on April 25th, at the Karachi Expo Centre, gave teams at both Lowe and Golin  cause to celebrate as their campaigns won 3 awards at the prestigious Pakistan Advertisers’ Society’s Annual ceremony honouring the nation’s most creative and effective marketing efforts!   Lowe and it’s digital team winning for Unilever’s Surf Excel…

23rd march post
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23rd March: Challenging Patriotism!

To celebrate Pakistan Day, We tested our agency’s national spirit with a quiz to find out how Pakistani they REALLY are… and whether they actually DESERVE to have the day off and celebrate the national holiday! The 10 questions all required you to know the details of historical events as they unfolded prior to independence…

Michael Leander
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Digital Dominance with Michael Leander-Nielsen

At Lowe & Rauf, we like to stay ahead of the game and as such we are constantly evolving and learning! This month’s workshop was all about: DIGITAL! Michael Leander is an accomplished international digital marketing speaker who has downloaded his expertise to audiences in nearly 40 countries. He recently visited Pakistan where he conducted a…

Womens Day
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Lowe Loves its Women!

International Women’s Day gives us the opportunity to spoil the agency’s women and show them some ‘Lowe Love’! This year was no different…as they were surprised with sweet treats and a personalized message of appreciation when they arrived! This celebration of girl-power and all-round awesomeness resulted in some very happy faces!

Welcome And Goodbye
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Welcome & Goodbye!

Lowe & Rauf said goodbye to its GM Lahore: Anwar Kabir, who moved on to new adventures after several years with the agency;  Of his departure, Anwar said: “ I am extremely grateful for the role that everyone has played throughout the years – they have been happy years and years that I will always…

Nutrico
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Nutrico Appoints Lowe & Rauf As Creative And Digital Partners!

NutriCo, a joint venture between Unibrands and ICI in Pakistan, and the parentcompany for the Morinaga brand, has appointed Lowe & Rauf to handle its creative and digital duties following a competitivemulti-agency pitch. The Morinaga brand has been present in the Pakistani market for over 35 years and ICI’s equity investment aims at capturing a bigger…

Agency dinner
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Winter Weeknights: Lowe Foodies Feast

Karachi’s ‘second-winter’, an arctic chill, warm hats and soul-warming  food…us foodies at Lowe Karachi hit our local water-side ‘restaurant  row’…aka the kolachi-strip… for some LOWE-love! It takes very little for us at Lowe Pakistan to celebrate: rain inspires deep-fried goodies, summer inspires iced-treats and winter calls for cozying up with mugs of tea and enjoying…

Lowe-bot
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Valentine’s Day For The Meme Generation!

“Find Valentine’s Day memes too cheesy? Cliché? Never fear the Lowe Love Bot is here! Just choose your image and words of love and you can create your very own Valentine’s meme!” In the spirit of love, this Valentine’s day, the global digital marketing team at Lowe & Partners created the ultimate love challenge: the…

WARC
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Global Digital Trends To Watch In 2015: Lowe Digital’s Gurus weigh in on WARC research!

WARC, World Advertising Research Center (formerly Market Research Abstracts), recently published a report that highlights 10 media trends that are expected to grow in 2015 and will help define the industry’s landscape: 1.      App simplification 2.      Video Ads 3.      Connected TV 4.      Paying to go ad-free 5.      New News Services 6.      Start-ups going ‘full stack’….